Fanta Halloween
- The Coca-Cola Company
- Fanta
VML
2026
- Direction
- AI Production
- Post-production
- Sound & Music
The job
Five monsters, one rule: the scare comes first, the Fanta comes after. For Halloween 2026, The Coca-Cola Company and VML asked Spritz for a jumpscare in the streaming pre-roll: 15-second films that play right before the episode starts, each one matched to the genre of the show the viewer picked, from slasher and 80s creature feature to sci-fi and crime thriller. Plus a 30-second Ghostface cut for cinema, all produced in AI for Brazil and Latin America.
The Films
The idea
For a few seconds the viewer thinks the episode has already started. Same genre, same light, same dread. Then a monster jumps at the screen, and the only one who walks away happy is the one holding the Fanta. Quer Fanta? Pegue antes dele: want a Fanta, grab it before he does.
The scare
A jumpscare is not the bang, it is everything before it. Each film runs on silence and stillness, a sound that slowly stops belonging, and a different trigger every time: an eye that opens, a shadow that moves, a light that comes back on wrong. The horror plays straight until the can appears. Only then does the film let the audience laugh.
Credits
Spritz
- 4 films, 15″
- Ghostface, 30″ and 15″
- 16:9, 9:16, 4:5, 1:1
- 4K masters