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Samsung

Client

Samsung

Director

Terranova

Years

2024-2026

Project scope
  • Direction
  • Live Action
  • Hybrid Production

The relationship

One brand, three films, every way we make them. Since 2024 Terranova has directed for Samsung across the whole range of the studio: a live action stage piece built on camera, a hybrid carnival film, and a Galaxy AI spot where a single prompt turns a São Paulo avenue full of cars into a herd of colorful ponies. Different briefs, shown together because side by side they tell how the work has moved.

The Films

Samsung Galaxy S25 FE
Hybrid · 30″ Samsung Galaxy S25 FE
Samsung Galaxy Olinda
Hybrid · 30″ Samsung Galaxy Olinda
Samsung Palco
Live action · 60″ Samsung Palco

The Projects

Samsung Galaxy S25 FE
  • Hybrid
  • 30″
  • Galaxy S25 FE and Watch8, Galaxy AI with Google Gemini
Samsung Galaxy Olinda
  • Hybrid
  • 30″
Samsung Palco
  • Live action
  • 60″
  • Agency: Suno
  • Co-directed with Amanda Magalhães

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